Groove On started backwards: first there was the radio, tangible, which has evolved into a vast project, more of a concept.It is sketched as we go by and it holds the signature off all those who choose to express themselves here, through art.
We have managed to bring together a small community of people who, fearlesly, give their own answers to the world challenges.
We are the builders of a bridge between underground artists and provide them with the communication platform that their ideas can take off from, that platform that makes them heard.
Groove On is a concept that carries along a message. It’s what you call a cultural platform, an open space where no art form is rejected or diminished.
Groove On started out as a reaction to the world as we know it: always on the run, permanently seeking new challenges, forever in search of answers. We chose to express these answers through music, photography, painting theatre and/or film and encourage others to do the same.
We do not suggest, however, to issue some value judgments. We do not encourage, nor afford it. What we really want is to facilitate communication between artists, to give mobility of ideas and works from the underground area.
Groove On began as a radio and turned gradually into an art project. For that wishes to encourage all those who feel the need to express themselves freely and honestly through art.
